The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Restaurants / Fast Food Outlets
Award
Agency
Client
Title
Category
Annual ID
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Single Country or Region / Consumer / Brand
Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client: Wendy's Category: Events / Stunts / Competitions
Rudy II: He's Colonel Sanders Now
Agency: Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica
Client: Kentucky Fried Chicken Category: Online Films & Video / Long Form - Single
Chipotle Freeting Wins the Pro Basketball Finals
Agency: Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach
Client: Chipotle Mexican Grill Category: Active Engagement
Feast of Legends
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client: Wendy's Category: Active Engagement
#NationalRoastDay
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client: Wendy's Category: Active Engagement
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Craft / Use of Technology
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam
Client: McDonald's Category: Posters / Campaign
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Mobile Apps
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Wiener Nationals
Agency: INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach
Client: Wienerschnitzel Category: Craft / Illustration
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Cultural Driver
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam
Client: McDonald's Category: Craft / Art Direction
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Digital Design
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Billboards & Transit / Campaign
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Cross-Channel UX / UI / Digital / Physical
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Branding / Brand Installations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Craft / Photography
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Promotional / Collateral / Promotional Items
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Integrated Campaign / Online
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Audio
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Transformation
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Integrated Branding
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Spaces & Immersive / Brand Installations
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out of Home / P.O.P. & In-Store
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Real-Time
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites / E-Commerce
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Competitions
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Online Video / Online-only Video - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Effectiveness / Single Country or Region
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Publishing / Newspaper - Campaign
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Out-of-Home / Billboards & Transit - Campaign
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaign
Award:
2020 Creative Effectiveness Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_024M
Award:
2020 Experiential & Immersive Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client:
Wendy's
Title:
Feast of Legends
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_042M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Arts & Sciences / Hollywood + Joint Editorial / Portland + Jamm / Santa Monica
Client:
Kentucky Fried Chicken
Title:
Rudy II: He's Colonel Sanders Now
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_094M
Award:
2020 Social Media Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Real Meals
Category:
Active Engagement
Annual ID:
OS_SM20_067M
Award:
2020 Social Media Merit Award
Agency:
Day One Agency / Los Angeles + Chipotle Mexican Grill / Newport Beach
Client:
Chipotle Mexican Grill
Title:
Chipotle Freeting Wins the Pro Basketball Finals
Category:
Active Engagement
Annual ID:
OS_SM20_068M
Award:
2020 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Atlanta + Spark Foundry / New York
Client:
Wendy's
Title:
Feast of Legends
Category:
Active Engagement
Annual ID:
OS_SM20_078M
Award:
2020 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client:
Wendy's
Title:
#NationalRoastDay
Category:
Active Engagement
Annual ID:
OS_SM20_079M
Award:
2020 Direct Marketing Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_132M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_103M
Award:
2020 Print Merit Award
Agency:
Leo Burnett / Toronto + Leo Burnett / Vietnam
Client:
McDonald's
Title:
Human Clock
Category:
Posters / Campaign
Annual ID:
OS_PT20_061M
Award:
2020 Branded Entertainment Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Mobile Apps
Annual ID:
OS_BE20_064M
Award:
2020 Integrated Merit Award
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_045M
Award:
2020 Out of Home Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Wienerschnitzel / Newport Beach
Client:
Wienerschnitzel
Title:
Wiener Nationals
Category:
Craft / Illustration
Annual ID:
OS_OH20_080M
Award:
2020 Cultural Driver Merit Award
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Cultural Driver
Annual ID:
OS_CD20_004M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_058M
Award:
2020 Print Merit Award
Agency:
Leo Burnett / Toronto + Leo Burnett / Vietnam
Client:
McDonald's
Title:
Human Clock
Category:
Craft / Art Direction
Annual ID:
OS_PT20_071M
Award:
2020 Design Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Annual ID:
OS_DE20_146M
Award:
2020 Out of Home Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_042M
Award:
2020 Digital Craft Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC20_032M
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G
Award:
2019 Design Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Annual ID:
OS_DE19013G
Award:
2019 Mobile Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_MO19013G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Craft / Photography
Annual ID:
OS_PO19053G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19022G
Award:
2019 Integrated Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
The Return of Colonel Sanders 2018
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19007G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client:
Wendy's
Title:
webeefin?
Category:
Audio
Annual ID:
OS_BE19025G
Award:
2019 Integrated Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Brand Transformation
Annual ID:
OS_IG19010G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19032G
Award:
2019 Integrated Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG19012G
Award:
2019 Digital Craft Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS_DC19007G
Award:
2019 Integrated Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Integrated Campaign
Annual ID:
OS_IG19002G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19009G
Award:
2019 Design Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Annual ID:
OS_DE19051G
Award:
2019 Direct Marketing Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19005S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU19013S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites / E-Commerce
Annual ID:
OS_IN19005S
Award:
2019 Experiential & Immersive Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Competitions
Annual ID:
OS_EX19005S
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Under 100K Budget
Annual ID:
OS_FI19034S
Award:
2019 Interactive & Online Silver Pencil
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19012S
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19009S
Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19022S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19008S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19028S
Award:
2019 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Social Post / Single
Annual ID:
OS_SM19007S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19016S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19017S
Award:
2019 Public Relations Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Annual ID:
OS_PR19006S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19024S
Award:
2019 Integrated Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Annual ID:
OS_IG19003S